93% saw less shedding in 1 month*

deep treat + improve split ends by 84% after just 4 uses*

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

2-in-1 hair straightener brush + curling iron

PM daily treatment to anchor roots for fuller, denser-looking hair

AM daily treatment that stimulates scalp to lengthen + strengthen

viral tiktok thermal brush, now in 2 sizes

targets thinning, reduces shedding & boosts hair bonds

reverse damage + heat protect + seal split ends

salon-worthy blowouts + sealed split ends

fuller, stronger hair from root to tip

smooth, sleek & heat-protected up to 230 C | 450 F

6-pack of hair rollers for heat-free volume and bounce

soft satin hair wrap to smooth & protect hair overnight

6-in-1 dryer & multi-styler

waterproof cap with satin lining to keep hair dry + styles intact

lightweight headband for makeup and styling prep

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

tame frizz + flyaways on-the-go

stylish elastic hair cuff for secure, elevated looks

repair breakage + soften + protect

clinically proven to reverse damage in 4 minutes*

compact, heat-safe mat for hot tools

heat protect up to 230 C | 450 F + seal split ends + add shine

reverse damage + repair breakage + protect

replenish moisture for 72 hours of lasting hydration*

repair breakage + soften + protect

clinically proven to reverse damage & repair hair from the inside out*​

deep treat + reduce breakage by 70% after one use*​

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

Coastal coconut scented

2-in-1 hair dryer brush with a smaller, detachable head

limited-edition birthday mini kit

limited-edition birthday mini kit

limited-edition birthday mini kit

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

deep treat + shield from heat up to 230°C*

travel size - PM daily treatment to anchor roots for fuller, denser-looking hair

creamy, whipped formula physically buffs away build up + impurities

wake up ready—your style, preserved overnight