93% saw less shedding in 1 month*

2-in-1 hair dryer brush

AM daily treatment that stimulates scalp to lengthen + strengthen

PM daily treatment to anchor roots for fuller, denser-looking hair

deep treat + improve split ends by 84% after just 4 uses*

mend split ends + protect hair up to 230°C*​

93% saw less shedding in 1 month*

Stimulating treatment oil to strengthen scalp & hair

93% saw less shedding in 1 month*

creamy, whipped formula physically buffs away build up + impurities

increases volume by 57% after 1 use*

exfoliates + massages scalp

deep treat + banish brass + add silky shine

AM/PM scalp care to lengthen + strengthen + reduce fallout

activate natural curl pattern + add flexible hold + fight frizz

nourish + soften + protect against humdity

Coastal coconut scented

strengthen + treat + add glossy shine

6-in-1 dryer & multi-styler

2-in-1 hair dryer brush with a smaller, detachable head

viral tiktok thermal brush, now in 2 sizes

gentle microfiber towel dries hair up to 50% faster

satin reduces tangles + protects hair from breakage

detangle + minimize breakage

for shorter, thin hair, or half updos

revive + refresh natural curl pattern

replenish moisture + fight frizz

replenish moisture for 72 hours of lasting hydration*

for shorter, thin hair, or half updos

repair breakage + soften + protect

travel size - mend split ends + protect hair up to 450°F/230°C*​

clinically proven to reverse damage in 4 minutes*

heat protect up to 230 C | 450 F + seal split ends + add shine

travel size - deep treat + improve split ends by 84% after four uses*!

instantly plumps strands for volume that lasts all day*

93% saw less shedding in 1 month*

replenish moisture for 72 hours of lasting hydration*

Infrared Bounce Brush Duo

hair straightener with aloe infused ceramic plates

satin reduces tangles + protects hair from breakage

travel size - add body + crunch-free texture

clinically proven to reverse damage & repair hair from the inside out*​

travel size - 72 hours of lasting hydration*

repair breakage + soften + protect

travel size - PM daily treatment to anchor roots for fuller, denser-looking hair

travel size - AM treatment that stimulates scalp to lengthen + strengthen

deep treat + reduce breakage by 70% after one use*​

2-in-1 hair straightener brush + curling iron

replenish moisture for 72 hours of lasting hydration*

reverse damage + heat protect + seal split ends

replenish moisture for 72 hours of lasting hydration*

compact, heat-safe mat for hot tools

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

gently detangle + shine enhancing dual bristles

travel size - rosemary stimulating treatment oil for scalp & hair

6-pack of hair rollers for heat-free volume and bounce

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

exfoliates + massages scalp

waterproof cap with satin lining to keep hair dry + styles intact

exfoliates + massages scalp

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

soft satin hair wrap to smooth & protect hair overnight

Smooth Strands, Heat Protected

lightweight headband for makeup and styling prep

for all hair types

reverse damage + repair breakage + protect

clinically proven to reverse damage in 4 minutes*

replenish moisture for 72 hours of lasting hydration*

wake up ready—your style, preserved overnight

targets thinning, reduces shedding & boosts hair bonds

fuller, stronger hair from root to tip

salon-worthy blowouts + sealed split ends

smooth, sleek & heat-protected up to 230 C | 450 F

deep treat + shield from heat up to 230°C*

boost hydration + fight frizz

Next-level shine, zero damage

Root to tip hydration & style