93% saw less shedding in 1 month*

2-in-1 hair dryer brush

AM daily treatment that stimulates scalp to lengthen + strengthen

PM daily treatment to anchor roots for fuller, denser-looking hair

mend split ends + protect hair up to 230°C*​

deep treat + improve split ends by 84% after just 4 uses*

93% saw less shedding in 1 month*

Stimulating treatment oil to strengthen scalp & hair

instant volume + long term density

93% saw less shedding in 1 month*

creamy, whipped formula physically buffs away build up + impurities

plump strands + soften + long term density

add body + crunch-free texture

increases volume by 57% after 1 use*

exfoliates + massages scalp

nourish + add silky smooth shine

100% said hair felt healthier + more nourished after 1 week*

deep treat + banish brass + add silky shine

banish brass + restore strength + add shine

activate natural curl pattern + add flexible hold + fight frizz

nourish + soften + protect against humdity

add sleek shine + protect against humidity

AM/PM scalp care to lengthen + strengthen + reduce fallout

strengthen + treat + add glossy shine

Coastal coconut scented

banish brass + strengthen + add shine

gentle microfiber towel dries hair up to 50% faster

2-in-1 hair dryer brush with a smaller, detachable head

nourish + add sleek shine + protect against humidity

6-in-1 dryer & multi-styler

ultra lightweight blowdryer for 4X faster drying*

satin reduces tangles + protects hair from breakage

detangle + minimize breakage

for shorter, thin hair, or half updos

boost hydration + fight frizz

boost hydration + fight frizz

replenish moisture + fight frizz

revive + refresh natural curl pattern

banish brass + restore strength + soften

replenish moisture for 72 hours of lasting hydration*

deep treat + smooth + fight humidity

viral tiktok thermal brush, now in 2 sizes

for shorter, thin hair, or half updos

smooth frizz + add volume while styling

tame frizz + flyaways on-the-go

travel size - mend split ends + protect hair up to 450°F/230°C*​

travel size - deep treat + improve split ends by 84% after four uses*!

keep strands in place without the crease marks

clinically proven to reverse damage in 4 minutes*

93% saw less shedding in 1 month*

hair straightener with aloe infused ceramic plates

instantly plumps strands for volume that lasts all day*

replenish moisture for 72 hours of lasting hydration*

satin reduces tangles + protects hair from breakage

heat protect up to 230 C | 450 F + seal split ends + add shine

repair breakage + soften + protect

detangle hair + minimize snagging

travel size - 72 hours of lasting hydration*

travel size - PM daily treatment to anchor roots for fuller, denser-looking hair

travel size - AM treatment that stimulates scalp to lengthen + strengthen

3 barrel hair waver for effortless mermaid hair in seconds

for a luminous all-day glow

gently detangle + shine enhancing dual bristles

Infrared Bounce Brush Duo

Rapid Repair Bond Builder+ Kit

reverse damage + heat protect + seal split ends

repair breakage + soften + protect

clinically proven to reverse damage & repair hair from the inside out*​

take-everywhere tote bag

travel size - rosemary stimulating treatment oil for scalp & hair

deep treat + reduce breakage by 70% after one use*​

compact, heat-safe mat for hot tools

2-in-1 hair straightener brush + curling iron

exfoliates + massages scalp

waterproof, multi-use comb

Aussie Hair Hustle Kit

6-pack of hair rollers for heat-free volume and bounce

exfoliates + massages scalp

soft satin hair wrap to smooth & protect hair overnight

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

boost hydration + fight frizz + activate natural curl pattern

Instantly plumps strands for volume that lasts all day*

limited-edition birthday mini kit

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

Scalp Care Mini Kit

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

lightweight headband for makeup and styling prep

a mini blow dry brush for full-size salon blowouts

waterproof cap with satin lining to keep hair dry + styles intact

for all hair types

stylish elastic hair cuff for secure, elevated looks

nourish + add sleek shine + protect against humidity

nourish + add sleek shine + protect against humidity

limited-edition birthday mini kit

limited-edition birthday mini kit

reverse damage + repair breakage + protect

clinically proven to reverse damage in 4 minutes*

replenish moisture for 72 hours of lasting hydration*

targets thinning, reduces shedding & boosts hair bonds

fuller, stronger hair from root to tip

salon-worthy blowouts + sealed split ends

smooth, sleek & heat-protected up to 230 C | 450 F

deep treat + shield from heat up to 230°C*

instantly plumps strands for volume that lasts all day*

instantly plumps strands for volume that lasts all day*

boost hydration + fight frizz

Next-level shine, zero damage

Root to tip hydration & style