93% saw less shedding in 1 month*

viral tiktok thermal brush, now in 2 sizes

2-in-1 hair dryer brush

AM/PM scalp care to lengthen + strengthen + reduce fallout

deep treat + improve split ends by 84% after just 4 uses*

6-in-1 dryer & multi-styler

mend split ends + protect hair up to 230°C*​

creamy, whipped formula physically buffs away build up + impurities

exfoliates + massages scalp

2-in-1 hair dryer brush with a smaller, detachable head

hair straightener with aloe infused ceramic plates

deep treat + banish brass + add silky shine

Coastal coconut scented

strengthen + treat + add glossy shine

gentle microfiber towel dries hair up to 50% faster

satin reduces tangles + protects hair from breakage

detangle + minimize breakage

for shorter, thin hair, or half updos

for shorter, thin hair, or half updos

travel size - mend split ends + protect hair up to 450°F/230°C*​

travel size - deep treat + improve split ends by 84% after four uses*!

heat protect up to 230 C | 450 F + seal split ends + add shine

93% saw less shedding in 1 month*

satin reduces tangles + protects hair from breakage

travel size - 72 hours of lasting hydration*

Infrared Bounce Brush Duo

travel size - PM daily treatment to anchor roots for fuller, denser-looking hair

travel size - AM treatment that stimulates scalp to lengthen + strengthen

2-in-1 hair straightener brush + curling iron

deep treat + reduce breakage by 70% after one use*​

reverse damage + heat protect + seal split ends

compact, heat-safe mat for hot tools

gently detangle + shine enhancing dual bristles

travel size - rosemary stimulating treatment oil for scalp & hair

6-pack of hair rollers for heat-free volume and bounce

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

exfoliates + massages scalp

exfoliates + massages scalp

soft satin hair wrap to smooth & protect hair overnight

waterproof cap with satin lining to keep hair dry + styles intact

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

lightweight headband for makeup and styling prep

for all hair types

reverse damage + repair breakage + protect

replenish moisture for 72 hours of lasting hydration*

boost hydration + fight frizz

salon-worthy blowouts + sealed split ends

Root to tip hydration & style

fuller, stronger hair from root to tip

smooth, sleek & heat-protected up to 230 C | 450 F

Next-level shine, zero damage

deep treat + shield from heat up to 230°C*

targets thinning, reduces shedding & boosts hair bonds