Going Viral
  • ANTI-THINNING SHAMPOO & CONDITIONER DUO ANTI-THINNING SHAMPOO & CONDITIONER DUO
    HG

    ANTI-THINNING SHAMPOO & CONDITIONER DUO

    93% saw less shedding in 1 month*
    Regular price £32.25
    Regular price £43.00
  • HEAT PROTECT SPRAY HEAT PROTECT SPRAY
    HG

    HEAT PROTECT SPRAY

    mend split ends + protect hair up to 230°C*​
    Regular price £17.25
    Regular price £23.00
  • top pick
    MIRACLE HAIR MASK MIRACLE HAIR MASK
    HG

    MIRACLE HAIR MASK

    deep treat + improve split ends by 84% after just 4 uses*
    Regular price £21.00
    Regular price £28.00
  • #1 bestseller
    BLOWOUT BRUSH PRO 75MM BLOWOUT BRUSH PRO 75MM
    HAIR TOOLS

    BLOWOUT BRUSH PRO 75MM

    2-in-1 hair dryer brush
    Regular price £56.25
    Regular price £75.00
  • ANTI-THINNING INTENSIVE SCALP SPRAY ANTI-THINNING INTENSIVE SCALP SPRAY
    HG

    ANTI-THINNING INTENSIVE SCALP SPRAY

    AM daily treatment that stimulates scalp to lengthen + strengthen
    Regular price £15.75
    Regular price £21.00
  • ANTI-THINNING PROCAPIL® SCALP TONIC ANTI-THINNING PROCAPIL® SCALP TONIC
    HG

    ANTI-THINNING PROCAPIL® SCALP TONIC

    PM daily treatment to anchor roots for fuller, denser-looking hair
    Regular price £17.25
    Regular price £23.00
  • ANTI-THINNING SHAMPOO ANTI-THINNING SHAMPOO
    HG

    ANTI-THINNING SHAMPOO

    93% saw less shedding in 1 month*
    Regular price £18.00
    Regular price £24.00
  • ELIXIR PRE-WASH OIL ELIXIR PRE-WASH OIL
    HG

    ELIXIR PRE-WASH OIL

    Stimulating treatment oil to strengthen scalp & hair
    Regular price £15.00
    Regular price £20.00
  • ANTI-THINNING CONDITIONER ANTI-THINNING CONDITIONER
    HG

    ANTI-THINNING CONDITIONER

    93% saw less shedding in 1 month*
    Regular price £18.00
    Regular price £24.00
  • MICRO-EXFOLIATING SCALP SCRUB MICRO-EXFOLIATING SCALP SCRUB
    SCALP CARE

    MICRO-EXFOLIATING SCALP SCRUB

    creamy, whipped formula physically buffs away build up + impurities
    Regular price £21.00
    Regular price £28.00
  • VOLUMISING STYLING SPRAY VOLUMISING STYLING SPRAY
    THICKENING THERAPY

    VOLUMISING STYLING SPRAY

    increases volume by 57% after 1 use*
    Regular price £21.00
    Regular price £28.00
  • SCALP THERAPY BRUSH SCALP THERAPY BRUSH
    BB ACCESSORIES

    SCALP THERAPY BRUSH

    exfoliates + massages scalp
    Regular price £13.50
    Regular price £18.00
  • VOLUMISING HAIR MASK VOLUMISING HAIR MASK
    THICKENING THERAPY

    VOLUMISING HAIR MASK

    100% said hair felt healthier + more nourished after 1 week*
    Regular price £22.50
    Regular price £30.00
  • AIRBURST STYLER AIRBURST STYLER
    HAIR TOOLS

    AIRBURST STYLER

    3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles
    Regular price £53.25
    Regular price £71.00
  • SUPER SHINE & STRENGTH OIL SUPER SHINE & STRENGTH OIL
    ANTI-FRIZZ

    SUPER SHINE & STRENGTH OIL

    strengthen + treat + add glossy shine
    Regular price £18.00
    Regular price £24.00
  • SONIC HAIR DRYER SONIC HAIR DRYER
    HAIR TOOLS

    SONIC HAIR DRYER

    ultra lightweight blowdryer for 4X faster drying*
    Regular price £80.25
    Regular price £107.00
  • HEAT PROTECT SPRAY - LIMITED EDITION HEAT PROTECT SPRAY - LIMITED EDITION
    HG

    HEAT PROTECT SPRAY - LIMITED EDITION

    Coastal coconut scented
    Regular price £17.25
    Regular price £23.00
  • 40% off
    blowout brush main image before and after with heat protect spray + blowout brush
    HAIR TOOLS

    BLOWOUT BRUSH 51MM

    2-in-1 hair dryer brush with a smaller, detachable head
    Regular price £55.50
    Regular price £74.00
  • ANTI-THINNING POWER COUPLE ANTI-THINNING POWER COUPLE
    HG

    ANTI-THINNING POWER COUPLE

    AM/PM scalp care to lengthen + strengthen + reduce fallout
    Regular price £30.00
    Regular price £40.00
  • MOISTURISING LEAVE-IN HAIR SERUM MOISTURISING LEAVE-IN HAIR SERUM
    HEAVENLY HYDRATION

    MOISTURISING LEAVE-IN HAIR SERUM

    replenish moisture for 72 hours of lasting hydration*
    Regular price £21.75
    Regular price £29.00
  • 25% off
    aloe flat iron main image hair tools line up
    HAIR TOOLS

    ALOE FLAT IRON

    hair straightener with aloe infused ceramic plates
    Regular price £92.25
    Regular price £123.00
  • 25% off
    WAVE WAND WAVE WAND
    HAIR TOOLS

    WAVE WAND

    3 barrel hair waver for effortless mermaid hair in seconds
    Regular price £51.00
    Regular price £68.00
  • back in stock
    infrared bounce brush main image infrared brush how to video
    HAIR TOOLS

    INFRARED THERMAL BOUNCE BRUSH

    viral tiktok thermal brush, now in 2 sizes
    Regular price £78.75
    Regular price £105.00